This online reviews guide was written to compliment our reputation management services page and give clients, both current and future, an understanding of how online reviews can help give your business an advantage, improving both its results and search engine presence. Understanding and achieving good online reviews should be an important element of any businesses digital marketing efforts. In fact as soon as you have an online presence your business will always be under review by someone ... so you may as well learn to exploit the concept. By embracing online reviews effectively you will importantly learn about your customers perceptions and how you compare to your competitors.
From new tech to consumer services, it’s rare to blindly make a purchase decision without reading through several online reviews – so whatever your industry, having a positive online presence gives you several key advantages, which is why it should be considered a key part of your branding.
Understanding why you need online reviews will help you optimize your customer experience to help create a positive online footprint. Let’s review these seven reasons why your consumers’ published experiences with your brand are vital.
You’re Under Review ...,
The way you market your brand is important, but having people talk about you is the best way to enhance your message. By encouraging positive conversations about your brand, you can quickly and clearly improve your marketing efforts.
How to Get Customers to Write Online Reviews:
Sometimes the challenge isn’t getting people to buy from you, it’s getting their opinion. Here are seven ways to help you get more online reviews.
1. Post on Social Media
A great option if you are active on social media and have a healthy following. Simply create a post asking your loyal customers or readers to leave a review. Chances are, if they have the free time to scroll through social media, they can likely spare a couple of minutes to tell you what they think about your business products or services. Plus, a customer that is loyal enough to follow you probably has some good things to say.
2. Offer Incentives for Leaving a Review
Incentives can be an effective strategy, particulalrly for certain promotions, but be careful not to overuse the strategy. Something simple, such as an Amazon gift card to the first five people who leave a review, or a 10% off coupon or voucher for their next purchase from your business, is a reasonable reward to offer.
3. Run an Email Campaign
When customers make a purchase, they often leave their email information with you. This gives you a list of contacts who have already purchased from you and likely have something to say. You can automate emails to go out as part of a campaign to gather customer opinions or after a customer’s product has been delivered.
4. Find Happy Customers Using a Survey
Surveys can tell you how satisfying a customer’s experience with your brand was. The data collected from these surveys can inform you about how likely a customer is to recommend your brand to a friend. From there, it’s easy to find out who the highly satisfied customers are, and you can send those specific individuals a request to leave a review. There’s a much better chance they’ll say something positive.
5. Send SMS/Text Messages
SMS/Text messages give you immediate access to customers. Plus, it might be a better way to get your request actually seen. Studies show that consumers read 82% of text messages within 5 minutes but only open 1 in 4 emails. Just make sure to keep your message short—and don’t forget a review link.
6. Ask In-Person
Asking for a review in person can feel awkward to some businesses, but it’s likely the most effective method. A great time to solicit a review is when a customer compliments or praises something about your business, then ask them if they’d be willing to share their opinion on a Google Review. (Read more below: when to ask for a review). You can also make it as non-threatening as having a tablet set up near the cash register with a sign asking for feedback. These are known as tablet reviews or Kiosk reviews
7. Always Make the Review Process Simple
Keep it simple. Make it as easy as possible for the customer to leave a review. Some ways you can do that include:
Timing is just as important in getting more Google reviews from your customers. It’s in your best interest to pick the moments when your customers are satisfied enough that they would leave a positive review, like:
Get More Reviews with web-aviso
If you have any kind of presence online, you need to incorporate online reviews into your marketing strategy. It’s one of the many things you should be doing to increase your visibility. web-aviso knows how to make the most of your reviews.
SEARCH ENGINE OPTIMISATION
LOCAL SEARCH PRESENCE AUDIT
TECHNICAL SEO WEBSITE AUDIT
VOICE SEARCH OPTIMISATION
LINK BUILDING AND CITATION MANAGEMENT
GOOGLE BUSINESS PROFILE MANAGEMENT
ONLINE REVIEWS AND REPUTATION MANAGEMENT SERVICES
COMPETITOR ANALYSIS AND STRATEGIC MARKETING
For those who have read this far we are rewarding you with some of our 'secret sauce' ... various responses to your online reviews, as t’s not just the reviews that matter, but how you respond to your reviews plays an even more significant role in influencing customer decisions.
Evidently the success of your online reputation heavily relies on how you manage your reviews. Granted, many review platforms don’t offer brands the option to respond to reviews, but popular platforms like Google, Facebook, and Yelp do. If a potential customer comes across unanswered reviews, especially negative reviews, it will dampen their perception of your brand. Potential clients have no way of knowing whether any action was taken to rectify the issue or if the customer who left the review received any acknowledgment. The cost of not responding to reviews is that you might lose the customers that you work to gain as well as newer ones. Nurturing your existing customers to establish a relationship is more profitable as attracting a new customer can cost five times more than retaining existing customers.
Before we reveal some of our different online review responses here are four key points :
1. Develop a plan that includes multiple scenarios
Create a list of brand-approved responses for various scenarios so your marketing staff can be prepared and respond to customers’ reviews efficiently.
PRO TIP : Check what reviews your competitors are getting, create a list of FAQs and keep the answers ready.
2. Always acknowledge customer reviews
Regardless of the sentiment, always thank customers for putting in the effort to share their experience. It’s always important to reference details about their experience mentioned in the customer’s review. For example, if they have specifically mentioned an employee they appreciated, include that person’s name in your response.
3. Offer an invitation to discuss their review further
If you receive a poor review, ask the customer to contact you through a customer service channel. This is especially helpful for negative reviews that are a little hazy. It shows the customer that you are interested in learning about their experience and working to improve it.
4. Look into adopting a platform to manage reviews
Online review and reputation management can become a complex process, especially if you have multiple locations or your business is growing rapidly. A review management platform or mechanism will relieve the stress of operational processes and help you focus on what’s important. Reducing the workload is just one of many benefits of adopting a review management service - which is where web -aviso can help with their reputation mangement solutions. With that, we’ve covered the basics! Let’s look at the review response templates now.
1. The Glowing Review
2. The Superfan Review
3. The Review That Puts a Smile On Your Face
4. The Objective Review
5. The Polite But Honest Review
6. The Sweet and Short Review
7. The Vague Review
8. The ‘Professional’ Review
9. The Brutal Review
10. The Harsh 1 Star Review
11. The One With No Review just A Rating
12. The Ones Where You Need More Information
13. The Red Flag Review
14. The Painful Review
15. The Slightly Unfair Review
Search Engine Optimisation
Organic SEO vs Local SEO
Off-Page SEO Guide
Local SEO Audit
Voice Search Optimisation
About Digital Marketing
Digital Marketing Strategy
Google Business Profile
Online Reviews - Reputation
Online Competitor Analysis
Digital Marketing Articles
Business NW England
Digital Marketing Liverpool
Digital Marketing Merseyside
Digital Marketing Cheshire
Digital Marketing Lancashire
Digital Marketing Manchester
Content © SJ.Drury [web-aviso] . All Rights Reserved.
web-aviso.com - digitalmarketing-liverpool.com - seo-liverpool.co.uk
Office : 4 Andrews Close. Formby. Liverpool. Merseyside. L37 2YH
Tel : 01704 834099 / 07767 343152
Email : email@example.com
Digital Marketing : SEO Formby I Digital Marketing Formby
Formby Events : Formby Events Parish Community website
The Academy of Interactive Visual Arts - Nominated Member
Kepner Tregoe Project Management Certified
Kepner Tregoe / Six Sigma Quality Process Management Certified