Online Competitor Analysis

At web-aviso we can either work with providing access to an array of tools that make it easy to monitor, audit and improve your local marketing performance - taking in marketing competitor data too, all from a single dashbooard. Provided on a secure online dashboard alongside services, It can complement other competitor research applications too.

Marketing competitor analysis strategy  

A marketing competitor analysis should be a critical part of a business marketing strategy. We have found that many companies had started some kind of competitor analysis when looking to first develop a digital marketing strategy and then failed to return and complete it, which has hampered them from making informed marketing decisions, and then wondered why their search results were suffering.

At web-aviso, we can provide you with the right advanced tracking and marketing tools, and assist you with an effective competitor analysis solution - or you can outsource a managed service from us - from which you will be able to :

• Define the local  industry:
  The nature of the industry you and your competitors are in. Plus the scope of comparative goods and local service offerings .
• Discover current and projected local competitors:
  A business is likely to have multiple competitors. You need to find out who are your genuine competitors from a search results perspective.
• Determine the customers: Find out who your customer base is and what their level of expectation is
• Key success factors: You find out what factors are the leading prospects in becoming successful. It does not matter if those factors have been used by you or your competitors.
• Rank those factors by weighing them
• Rate your competitors: You give your competitors a rating based on how much they each weight on those key factors.

and more besides!

Whilst your main competitors are most likely to remain fairly constant, their position and general situation in the market will be constantly shifting - so this is why you need to check up on other market players on a regular basis:

Centralised marketing analysis sample

Alongside a variety of specialist techniques, web-aviso uses a core set of local search marketing analysis tools to help you better your competitors. Here's a sample of what we can provide on an advanced level :

• Local search grid intelligence - which can collates and show business search results in a pre-determined neighbourhood, town, city or regional area
• Local search ranking insights - which can accurately showing where your business and competitors rank for keywords, local search, maps, organic and mobile results.
• Citation tracking and build - which tracks listings, detecting Name, Address, Number listing issues, detecting duplicate listings as well as finding and developing new citation sources.  
• Advanced Google Business intelligence - GBP auditing, GBP integration, daily monitoring, local optimisation, competitor comparison
• Online reviews  - monitor, get and manage yoru reviews in various ways