Competitor research tools and market intelligence tools can be used by digital marketers to collect and analyse information about your online competitors, your market or industry, and business environment.
With creative application you can practically can track everything your competitors do online – from products to people to promotions. The goal is to find out what is working for other businesses in your industry so that you can make the most informed decisions and gain competitive advantages.
Benefits gained from undertaking competitive analysis include:
Below you will find some recommended competitor analysis, research and intelligence tools that we use at web-aviso to complement our competitor analysis and SEO services for clients - BUT .....
SEMrush offers more than 55 different tools for competitor research, SEO, PPC, and social media marketing. A popular suite of solutions for digital marketers.
Another comprehensive suite of tools and resources for website intelligence, competitor analysis and SEO used by digital marketers and agencies.
Spyfu can be used for both PPC and SEO competitor research. You can search competitor domains and find out where they are showing up on Google. It will tell you how many clicks they get, what their backlink strategy is, and how their rankings have changed. The Backlink Kombat feature allows you to compare up to three competitors and find keywords you might have missed.
Crayon can be used to track any company’s complete digital footprint, both on and off its website, including online branding, content, news articles, review profiles, product updates and pricing changes. You can additionally see everything from a company’s social media activity as well as case studies and new partnerships. Awards and press releases will also be reported back.
Extensive monitoring and research functions mean you can deep dive into the nuts and bolts of any competitor’s SEO or paid search activity. You can also uncover profitable keywords, landing pages, and ad copy.
A Chrome extension which lets you see pages similar to the one you’re currently browsing. This can be useful for discovering other sites and businesses within your niche that may not already be aware of. (Link given here is Google search)
Similarweb’s competitive benchmarking reporting provides industry-level context making it easier to see where you stand and where improvements can be made.
This is a social media competitive analysis tool which includes the ability to monitor activity and boosted posts and easily identify content popular within your niche. There’s also the option to benchmark performance across your industry.
This reveals competitor’s advertising and marketing strategies. Identifying their best converting ad copy, landing pages, and sales funnels. You can then take those successful ideas and create your own, more profitable ad campaigns.
One of the best-known competitor analysis tools. Providing a complete toolset to benchmark your rankings against competitors. Use it to audit competitor websites or explore competitor link profiles to find new opportunities for your site.
If your competitors have a strong content game, BuzzSumo is the tool you need to level up your strategy. You can see the best performing and most engaging content from across the web, or see what’s hot right now to inform your strategy.
Quickly get a snapshot of what messages competitors are using and how they are targeting audiences. Also how they are choosing publishers, spend and how many impressions they’re receiving.
Compare a number of competitors directly against each other for any supported social network. Stats include follower gains and losses, the average number of comments, engagement rank, average likes, and new posts.
Ease of social listening means you can automate the process of keeping tabs on what’s being said about competitors online. Use it to track competitor posts and engagement levels to get ideas for your content and benchmark their activity against your own.
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