Technical Auditing for Search and Generative AI

Technical SEO Basics

Technical SEO refers to optimising your website’s technical elements to ensure that search engines can crawl, index, and render your webpages correctly. Understanding technical optimisation for your website's SEO is essential if you want to ensure that your web pages are structured for both humans and crawlers. So technical SEO is:

1. How websites work
2. How search engines understand websites
3. How users interact with websites

Technical SEO is essential because it helps you build a website that search engines can easily understand. If a search engine is able to crawl, index, and render your webpages correctly, it increases your chances of ranking in search results.

Here's how technical SEO fits into overall SEO practices

• Technical SEO is concerned with indexing and crawling
• Website SEO (On Page SEO) is concerned with page and content optimisation
• Digital Marketing (Off Page SEO) is concerned with website promotion

Technical SEO Audit Areas  

Having clarified what technical SEO is It's important to point out that it isn’t enough to simply develop a set of data checkpoints that assess how well the technical SEO items are performing.

It is helpful to come up with a strategy for improving each of these elements. For example, let’s say that site speed tests uncover that the site is running too slow. Data can’t help you decide what needs to be done in order to fix the problem. However, the checklist was vital in helping us stay clear on what needs to be assessed so that we can determine how to move forward.

When it comes to performing an SEO audit, it is important to understand that the process is about more than just following a checklist. The audit needs to be customized according to the needs of the website itself - but as a summary here are the best practice areas that we audit for you at an advanced level ...