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web-aviso. SEO - Digital Marketing
web-aviso. SEO - Digital Marketing
  • Search Engine Optimisation 
    • What is SEO
    • Organic SEO vs Local SEO
    • Off Page SEO
    • Local SEO Audit
    • Technical SEO
    • Voice Search
    • Local SEO
  • Digital Marketing 
    • About Digital Marketing
    • Digital Marketing Strategy
    • Citation Services
    • Competitor Analysis
    • Online Reviews
    • Reputation Management
    • Google Business
    • Full Service Websites
    • Local Digital Marketing
  • Resources 
    • Local SEO Report
    • SEO Resources
    • Competitor Research Tools
    • Digital Marketing Articles
    • Free Digital Marketing Courses
  • Publishing Services
  • …  
    • Search Engine Optimisation 
      • What is SEO
      • Organic SEO vs Local SEO
      • Off Page SEO
      • Local SEO Audit
      • Technical SEO
      • Voice Search
      • Local SEO
    • Digital Marketing 
      • About Digital Marketing
      • Digital Marketing Strategy
      • Citation Services
      • Competitor Analysis
      • Online Reviews
      • Reputation Management
      • Google Business
      • Full Service Websites
      • Local Digital Marketing
    • Resources 
      • Local SEO Report
      • SEO Resources
      • Competitor Research Tools
      • Digital Marketing Articles
      • Free Digital Marketing Courses
    • Publishing Services
    Contact
    web-aviso. SEO - Digital Marketing
    web-aviso. SEO - Digital Marketing
    • Search Engine Optimisation 
      • What is SEO
      • Organic SEO vs Local SEO
      • Off Page SEO
      • Local SEO Audit
      • Technical SEO
      • Voice Search
      • Local SEO
    • Digital Marketing 
      • About Digital Marketing
      • Digital Marketing Strategy
      • Citation Services
      • Competitor Analysis
      • Online Reviews
      • Reputation Management
      • Google Business
      • Full Service Websites
      • Local Digital Marketing
    • Resources 
      • Local SEO Report
      • SEO Resources
      • Competitor Research Tools
      • Digital Marketing Articles
      • Free Digital Marketing Courses
    • Publishing Services
    • …  
      • Search Engine Optimisation 
        • What is SEO
        • Organic SEO vs Local SEO
        • Off Page SEO
        • Local SEO Audit
        • Technical SEO
        • Voice Search
        • Local SEO
      • Digital Marketing 
        • About Digital Marketing
        • Digital Marketing Strategy
        • Citation Services
        • Competitor Analysis
        • Online Reviews
        • Reputation Management
        • Google Business
        • Full Service Websites
        • Local Digital Marketing
      • Resources 
        • Local SEO Report
        • SEO Resources
        • Competitor Research Tools
        • Digital Marketing Articles
        • Free Digital Marketing Courses
      • Publishing Services
      Contact
      web-aviso. SEO - Digital Marketing
      • Technical SEO Audit

        web-aviso can uncover technical SEO issues to ensure that your business
        website is accessed and indexed effectively, increasing your presence

        Contact web-aviso
      • Technical SEO Audit

        As well as ensuring that your website content is well optimised using visitor friendly keyword research and copywriting, it’s also important that your website is technically optimised to ensure that it can be accessed and indexed by search engines effectively. Technical errors build up naturally over time, and we can help businesses keep on top of any issues to ensure that no Google penalty is issued.

         

        Technical SEO Basics

        Technical SEO refers to optimising your website’s technical elements to ensure that search engines can crawl, index, and render your webpages correctly. Understanding technical optimisation for your website's SEO is essential if you want to ensure that your web pages are structured for both humans and crawlers. So technical SEO is:

        1. How websites work
        2. How search engines understand websites
        3. How users interact with websites

        Technical SEO is essential because it helps you build a website that search engines can easily understand. If a search engine is able to crawl, index, and render your webpages correctly, it increases your chances of ranking in search results.

         

        Here's how technical SEO fits into overall SEO practices

        • Technical SEO is concerned with indexing and crawling
        • Website SEO (On Page SEO) is concerned with page and content optimisation
        • Digital Marketing (Off Page SEO) is concerned with website promotion

        Technical SEO Audit Areas  

        Having clarified what technical SEO is It's important to point out that it isn’t enough to simply develop a set of data checkpoints that assess how well the technical SEO items are performing.

         

        It is helpful to come up with a strategy for improving each of these elements. For example, let’s say that site speed tests uncover that the site is running too slow. Data can’t help you decide what needs to be done in order to fix the problem. However, the checklist was vital in helping us stay clear on what needs to be assessed so that we can determine how to move forward.

         

        When it comes to performing an SEO audit, it is important to understand that the process is about more than just following a checklist. The audit needs to be customized according to the needs of the website itself - but as a summary here are the best practice areas that we audit for you at an advanced level ...

        We can also subsequently undertake a voice search audit to help identify and optimise areas to benefit from voice search device indexing for your website.

        Find out more : Voice Search Optimisation 

        Technical SEO, local seo and digital marketing strategies. web-aviso
        • Specify a Preferred Domain
        • Optimize Robots.txt
        • Optimize Your URL Structure
        • Navigation and Site Structure
        • Breadcrumb Menus
        • Implement Structured Data Markup
        • Canonical URLs
        • Optimize 404 Page
        • Sitemap Optimization
        • SSL and HTTPS
        • Website Speed
        • Mobile Friendliness
        • Accelerated Mobile Pages (AMP)
        • Pagination and Multilingual Websites
        • Register your site with webmaster tools
        Book a technical SEO audit
      • Contact web-aviso
      • Related web-aviso services

        SEO and digital marketing services provided by web-aviso

        WHAT IS SEO

        LOCAL SEO AUDIT

        TECHNICAL SEO

        VOICE SEARCH

        CITATION SERVICES

        GOOGLE BUSINESS

        REVIEW MANAGEMENT

        COMPETITOR ANALYSIS

      web-aviso. digital marketing Liverpool

      Search Engine Optimisation

      Organic SEO vs Local SEO

      Off-Page SEO Guide

      Local SEO Audit

      Technical SEO

      Voice Search Optimisation

      SEO Resources

      About Digital Marketing

      Digital Marketing Strategy

      Citation Building

      Google Business Profile

      Online Reviews - Reputation

      Online Competitor Analysis

      Digital Marketing Articles

      About web-aviso

      Business NW England

      Digital Marketing Liverpool

      Digital Marketing Merseyside

      Digital Marketing Cheshire

      Digital Marketing Lancashire

      Digital Marketing Manchester

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