What is Search Engine Optimisation (SEO) ?
SEO or Search Engine Optimisation is a digital marketing strategy that fine tunes your website to show up for relevant online searches.Search engine optimisation is key if you want your website to be visible and positioned well in search engine results. The higher you rank, the more your chances to receive more search visitor traffic, better leads, and improved brand visibility. To achieve optimal search engine success, you need an approach that focuses on your user and is based on legitimate search engine optimisation strategies. Our SEO services deliver measurable, meaningful results backed up by dedicated reporting.
SEO - the Concept
If you take a moment to look at the search engine results pages (SERPs) on Google - has it occured to you why one website showing above another? Why are certain businesses listed on the first page, whereas others are showing up on the second and third pages? This is all due to SEO. Search engines use crawlers, bots and algorithms that determine your website's worth and then position (or rank) it accordingly on their results pages.
SEO Success Factors
Although the Google search page appears as a standard website, much more lies behind it. There are numerous bots that crawl your site, which scope out the meaning and value behind your website’s content and then indexes them. Consider indexing like adding a new book into a library’s database. If your website page, isn’t indexed, your target market won’t be able to find you and for the bots to properly index your pages, you need to implement the right SEO practices - because of algorithms.
While the bots build databases of web pages for search engines, search engines look at your site and use algorithms—a combination of rules and signals —to rank it.
Here are a just few ranking factors
- Keywords/search intent: Are you targeting your audience’s needs and questions?
- Content: Are you communicating valuable information to your audience?
- User engagement: Does your site encourage people to stay and explore your business, or are they just leaving for your competitor’s site?
- Page speed: Does your site load quickly, or does it take a few seconds?
- Backlinks: Are there other authoritative/credible sites that link to your site?
- Domain authority (DA): How relevant is your site for a specific topic or industry?
The greater online visibility and rankings you have over your competitors, the more likely you will win more customers, improving your bottom line..By incorporating good SEO practices, you will win the trust of users and search engines, snag a VIP spot on the results pages, and most importantly, get found by the right people.
SEO - Where to begin
- The single most important thing you can do to increase your local SEO ranking is to claim and optimise your Google Business Profile. Several ranking signals are related to not just having a GBP listing, but optimising it by choosing the correct categories, adding pictures, getting reviews, responding to reviews, and so forth.
- The second most important thing you can do for local SEO is to focus on a holistic SEO strategy for your website. Build a solid link profile, create useful content with both local and key terms, and make sure your meta descriptions are optimised.
The first important step web-aviso would underdake for you would be a local SEO audit which would help identify any issues, areas for improvement, or quick fixes.
SEO (Search Engine Optimisation) Service options at web-aviso
web-aviso provide a variety of search engine optimisation and digital marketing solutions to help your website rank highly and improve your chances of receiving more targeted search visitor traffic, better leads, and improved brand visibility. We recognise that to achieve optimal search engine success, you need an approach that focuses on your user and is based on legitimate search engine optimisation strategies.
Off-page SEO refers to activity and information elsewhere on the web that impacts your website and its visibility.
Local SEO refers to the relevancy of your local listings, search rankings, links, site authority, reviews etc.
Technical SEO is esssentially about ensuring your website interoperates, and is properly indexed by search engines.
Voice search is about gaining your business listing on voice search technology i.e. digital assistants, smartphones etc.
