Digital Marketing Solutions

Inbound marketing is where you build brand awareness and interest with content.

So examples of inbound marketing typically boil down to the different types of digital content you can create, which include:

• websites, e.g., digital marketing liverpool 
• Blog posts, e.g., web-aviso.blogspot.com/
• Videos, e.g., web-aviso YouTube channel.
• Podcasts & webinars, e.g.,  Digital Marketing Institute webinars
• Social media content, e.g., web-aviso on Facebook or LinkedIn.

The term was coined by the founders of the SaaS company HubSpot.

According to them, it typically involves three stages:

1. Attract – Bring in the right people.
2. Engage – Help them with their pain points and goals.
3. Delight – Help them find success with your product or service.

Outbound marketing is a marketing strategy where a company actively pushes a message about a product out to prospects. Digital marketing is just one area of the outbound marketing concept (see our digital marketing strategy guide for more details) but can include :

• Cold calling, cold emailing etc.
• Direct postal mailshots
• Billboards, print ads and television commercials
• Digital media advertising e.g., social media ads, YouTube ads etc.

As you can see, outbound marketing constitutes more 'traditional' tactics, and it can be roughly broken down into these stages:

1. Audience targeting – Decide who should see your message.
2. Message pushing – Actively push the message out.
3. Following up – Follow up with the target audience (if there is no response).