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web-aviso. SEO - Digital Marketing
web-aviso. SEO - Digital Marketing
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    • Search Engine Optimisation 
      • What is SEO
      • Organic SEO vs Local SEO
      • Off Page SEO
      • Local SEO Audit
      • Technical SEO
      • Voice Search
      • Local SEO
    • Digital Marketing 
      • About Digital Marketing
      • Digital Marketing Strategy
      • Citation Services
      • Competitor Analysis
      • Online Reviews
      • Reputation Management
      • Google Business
      • Full Service Websites
      • Local Digital Marketing
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      • Local SEO Report
      • SEO Resources
      • Competitor Research Tools
      • Digital Marketing Articles
      • Free Digital Marketing Courses
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    web-aviso. SEO - Digital Marketing
    web-aviso. SEO - Digital Marketing
    • Search Engine Optimisation 
      • What is SEO
      • Organic SEO vs Local SEO
      • Off Page SEO
      • Local SEO Audit
      • Technical SEO
      • Voice Search
      • Local SEO
    • Digital Marketing 
      • About Digital Marketing
      • Digital Marketing Strategy
      • Citation Services
      • Competitor Analysis
      • Online Reviews
      • Reputation Management
      • Google Business
      • Full Service Websites
      • Local Digital Marketing
    • Resources 
      • Local SEO Report
      • SEO Resources
      • Competitor Research Tools
      • Digital Marketing Articles
      • Free Digital Marketing Courses
    • Publishing Services
    • …  
      • Search Engine Optimisation 
        • What is SEO
        • Organic SEO vs Local SEO
        • Off Page SEO
        • Local SEO Audit
        • Technical SEO
        • Voice Search
        • Local SEO
      • Digital Marketing 
        • About Digital Marketing
        • Digital Marketing Strategy
        • Citation Services
        • Competitor Analysis
        • Online Reviews
        • Reputation Management
        • Google Business
        • Full Service Websites
        • Local Digital Marketing
      • Resources 
        • Local SEO Report
        • SEO Resources
        • Competitor Research Tools
        • Digital Marketing Articles
        • Free Digital Marketing Courses
      • Publishing Services
      Contact
      web-aviso. SEO - Digital Marketing
      • Digital Marketing Strategy Guide

        The Why Behind Your Digital Marketing Efforts

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      • What is a Digital Marketing Strategy ?

        The foundation of every successful digital marketing plan or campaign is a solid, and well-thought-out digital marketing strategy ... It's important to note that main difference too ...

        Your digital marketing strategy is the “why” behind your efforts - while your digital marketing plan is how you're going to execute your strategy !

         

        A digital marketing strategy is a set of planned actions performed online to reach specific business goals. In simple terms, this means performing consistent actions at the right time via the most suitable online channels to increase revenue and improve relationships with your audience. The main difference between a digital marketing strategy and a more traditional marketing strategy is that digital marketing relies upon online or digital channels that generate data. This means that digital marketers can hone and perfect their strategies in a way that wasn’t previously possible with more conventional marketing methods.

         
        The complexity of a digital marketing strategy primarily depends on the size of your business and your long-term goal. If you have just launched your business, you may only need to make a few simple steps using one or two digital channels. So, let’s discuss why you should plan your digital marketing activities.
        If you are looking, so are your audience

        The Framework for a Digital Marketing Plan

        Before you can execute a digital marketing plan, you have to formulate one!

         

        The first step in planning is to define and articulate the campaign’s goals.

        When setting goals for your you’ll usually want to include both your revenue and brand goals. Your revenue goals will consist of metrics related to sales, while your brand goals will involve elevating your brand’s reputation or recognition. Setting SMART (Specific, Measureable, Actionable, Relevant, Time-based) goals ensures your goals are attainable and will provide you with data points to analyse your results.
        Let’s break down each letter in that acronym:

         

        Specific

        Setting specific goals removes any ambiguity. If you set a goal of “increasing brand recognition,” you’re likely to fail because there are many different ways to measure this, and so it will be difficult to know if your campaign is effective. However, a more specific goal like “increase targeted website visitors” will help you create a campaign that helps your brand in a measurable way.

        Measurable

        When you set your goals, establish both what you want to achieve and the KPIs you’ll use to know if you’ve succeeded. Per the example above, “increase targeted website visitors” is specific but isn’t quantitative. However, a goal like “increase targeted website visitors by 20%” is measurable. Your KPI will be the number of new targeted website visitors you have at the end of the campaign.

        Actionable

        Unattainable goals set you up for failure, so digital marketers use their current data to determine if their goals are actionable. With the previous example, a goal of increasing targeted website visitors by 200% in three months may be quite ambitious, but with analysis may be found to be achieveable.

        Relevant

        This may sound obvious, but it’s important to always remember that the goals of a campaign should be relevant to the company’s business objectives. If you don’t know precisely how a goal will move your business forward, it’s not relevant. To further the example above: increasing your targeted website visitors is likely to result in more occupancy enquiries, it’s highly relevant.

        Time-Based

        Decide how long it should take you to reach your goals. Your goals may be long-term or short-term, but they should have an end date. Combined with a specific, measurable goal, having a firm end date puts everyone on the same page and provides a definitive measure of success. For example, if you want to increase your targeted website visitors by 20%, and setting a three-month deadline, this gives you a specific timeline.

        Digital Marketing Planning -Strategy. Quality Process Cycle.

        Why Do You Need a Digital Marketing Strategy ? 

        Generally, making a strategy helps you make more aware, confident and informed approaches in the digital world as your actions will be allied to your plan. When it comes to digital marketing, building a strategy can help you in the following ways:

        • It motivates you to learn more. When you start to develop a digital marketing plan, (see The Framwork for a Digital Mrketing Plan) you need to think through every aspect of your business. You also have to thoroughly analyze your audience, competitors, trends, and neighbouring niches to create a polished and up-to-date digital marketing strategy. Developing a plan and subsequent digital marketing strategy is an amazing chance to get more in-depth knowledge of your business!
           
        • It provides real data. During the analysis, and after turning your strategy into action, you will get a lot of comprehensive data about what works well for your brand and what doesn’t. Empowered with that information, you’ll have a catalogue of options for improving your business.
           
        • It structures your actions. Developing a digital marketing strategy avoids the chaos of making blind guesses that you have to make without having a plan. If you create a strategy, you will get a better understanding about how to combine various marketing channels and realise a greater potential for your company.
           
        • It helps to increase ROI. Once your actions are structured, you make fewer actions and fewer mistakes. With a well-crafted plan, you will be able to detect your weaknesses, predict problems, and quickly react. You will save time, money, and efforts to increase margins as a result.
           
        • It helps you reconsider your relationships with your audience. A digital marketing strategy gives you a fresh look at your communication with prospects and customers during all of the stages of their online buying journey. When you make a business plan, you need to focus on your customers, find ways to add more value to your relationships, and develop new ways to engage with them.

        So, now you know that you need a digital marketing strategy, let’s sketch a general digital marketing strategy.

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      • Digital Marketing Services

        web-aviso provide a range of digital marketing and SEO services that contribute towards both defining, planning, implementing and refining your digital marketing, as well as, of course, designed to getting your website working more effectively for your business.

        SEARCH ENGINE OPTIMISATION

        LOCAL SEARCH ENGINE OPTIMISATION AUDIT

        TECHNICAL SEO AUDIT

        VOICE SEARCH OPTIMISATION

        CITATION BUILDING & DEVELOPMENT

        GOOGLE BUSINESS PROFILE MANAGEMENT

        ONLINE REVIEWS

        & REPUTATION

        ONLINE COMPETITOR

        & VISITOR ANALYSIS

      • Digital Marketing Channels

        Digital marketing channels are platforms that you can use to reach your target audience with information about your brand, product, or service. Using these channels allows you to help your customers with any questions or challenges they may have while positioning your business well so that you can be a step closer to your marketing goals.
         
        Not all digital marketing channels are cut out for each and every one of your business objectives though. Some are more suitable for certain types of audiences, while others are set up differently depending on what they’re capable of doing. As such, you must know which digital marketing channel to use and then implement the best practices to achieve a particular goal.
        Most of your goals will probably relate to generating leads, raising brand awareness, improving conversions, and ultimately, getting more sales. Together with your digital marketing agency, you can develop a mix of strategies to target one or more of those goals. Below we have summarised a few channels and their potential to address your business’s and audience’s needs

        Websites
        • Increased organic traffic. People will naturally gravitate to your website for high-quality, relevant, and insightful content that displays your thought leadership.
        • Lead generation. When people come to your site, it means they are interested to find out more about your product or service, making them potential customers for your business.
        Email
        • Brand awareness and Conversion. Emails allow you to deliver branded content as well as for marketing purposes. This makes email ideal for driving conversions and, ultimately, growth and success for the business.
        • Lead nurturing. A series of emails sent to customers is helpful in establishing a relationship and building trust with them, so they’ll eventually make a purchase.
        Social Media
        • Customer engagement. Social media allows you to build rapport with your brand followers. With social, you can reinforce your company image by putting names to faces and adding that human touch, which makes your brand more relatable to the public.
        • Wider audience range. Social media posts are easy to share, opening up word-of-mouth opportunities that can help you grow your audience or customer base. Even better, it doesn’t cost you a fortune for your content to be shared.
        Organic Search (SEO)
        • Search rankings. Since users mainly use search engines to look for information when shopping for products or services, producing quality and optimised content on a regular basis can quickly increase your search engine positioning and results.
        • Citations and Link building. As you start ranking on search engine results pages (SERPs), you can expect backlinks from high-quality sites to follow.
        • Online reviews are among the biggest influences on consumers' decision-making and aid your organic SEO positioning
        Paid Search (PPC)
        • Brand awareness. Your ads appearing on top of SERPs means instant brand exposure and recall for target users.
        • Lead generation and conversions. As with SEO, prospective customers are looking for solutions to their problems but the difference is that PPC involves less work. With PPC you can target your ads to appear in front of motivated buyers based on their demographic or location without the nitty-gritty of on- or off-page SEO - however you do need to consider financial budgeting more.
        Mobile
        • Increase in sales. Mobile marketing a core strategy especially if you’re in the retail business - think phones, phablets and smart watches - for now!.
        • Creating demand for your product/service while driving brand value. Modern consumers prefer businesses who can deliver the information they want or need in real time, straight into their mobile devices.
        • Voice Search - Leverage a whole new way of optimising your online presence for local customers who's signals are showing intent to buy quickly.
        Display Ads
        • Brand awareness. Since your ads are distributed via the Google Display Network (GDN), you can gain access to millions of sites across the web, each with their own set of audience.
        • Sales and conversion. When done correctly, your ads can compel visitors to pursue an action that you want them to take, whether it’s to buy your product, service, course or download your business app.
        Video Marketing
        • Audience engagement. Video appeals to 54% of consumers. Using video, you can be sure more people will be watching, liking, and sharing your content extensively.
        • SEO boost. With your video getting a great deal of online exposure, you can expect an increase in your search ranking and website traffic too - as such it's worth taking the time to optimise the title and description too.
      • Creating Your Digital Marketing Strategy

        There are many different strategies you can use to launch your digital marketing plan, so there is no one size fits all approach to your digital marketing strategy either. It's important that you keep your critical thinking while following our suggestions and tips below so that you can visualise how they might resonate with your brand. Depending on your goals and your digital marketing channel, you might just focus on one strategy or use a combination of digital marketing tactics - but we suggest leaving lots of room for experimentation and creativity, and staying open-minded
         
        Before we break down some of these strategies - we recommend you run a Free Local SEO Report to find out how your business search presence compares to the local competition online

        1. Research and define your goals

        2. Understanding your customer

        3. Growing your audience and increasing leads

        4. Nurturing your leads

        5. Returning customers

        6. Marketing Automation

        BUT - Dont get complacent ....

      • Digital Marketing Strategy Guide ... The Secret Sauce !

        As your reward for reading this far we have decided to share a digital marketing strategic tips and tricks ...

        How to Get Editorial Citations

        How to Get Guest Blogging and Guest Bio links

        How to Get Business Profile Backlinks

        How to Get Webinar and Podcast Citations

        How to Get Free Tool Citations

        How to Get Acknowledgment Citations

        How to Get Press Release Backlinks

        How to Get Comment Backlinks

      web-aviso. digital marketing Liverpool

      Search Engine Optimisation

      Organic SEO vs Local SEO

      Off-Page SEO Guide

      Local SEO Audit

      Technical SEO

      Voice Search Optimisation

      SEO Resources

      About Digital Marketing

      Digital Marketing Strategy

      Citation Building

      Google Business Profile

      Online Reviews - Reputation

      Online Competitor Analysis

      Digital Marketing Articles

      About web-aviso

      Business NW England

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      Digital Marketing Merseyside

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      Digital Marketing Manchester

      Content © SJ.Drury [web-aviso] . All Rights Reserved

       

      Office : 4 Andrews Close. Formby. Liverpool. Merseyside. L37 2YH

      Tel : 01704 834099 / 07767 343152

      Email : marketing@web-aviso.com

       

      Local : SEO Formby I Digital Marketing Formby

       

      The Academy of Interactive Visual Arts - Nominated Member

       

      Kepner Tregoe Project Management Certified  

      Kepner Tregoe / Six Sigma Quality Process Management Certified  

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      Email address: steve.drury@web-aviso.com 
      Postal address: 4 Andrews Close. Formby, Merseyside L37 2YH 
      
      If you are not happy with any aspect of how we collect and use your data, you have the right to complain to the Information Commissioner’s Office (ICO), the UK supervisory authority for data protection issues (www.ico.org.uk). We should be grateful if you would contact us first if you do have a complaint so that we can try to resolve it for you.
         
      It is very important that the information we hold about you is accurate and up to date. Please let us know if at any time your personal information changes by emailing us at info@web-aviso.com 
       
      2.  WHAT DATA DO WE COLLECT ABOUT YOU
       
      Personal data means any information capable of identifying an individual. It does not include anonymised data.
       
      We may process certain types of personal data about you – although very little is directly via the website:
       
      •	Identity Data may include your first name, last name, and title
      •	Contact Data may include your billing address, delivery address, email address and telephone numbers.
      •	Technical Data may include your login data, internet protocol addresses, browser type and version, browser plug-in types and versions, time zone setting and location, operating system and platform and other technology on the devices you use to access this site.
      •	Profile Data may include your preferences, feedback and survey responses.
      •	Usage Data may include information about how you use our website, products and services.
      •	Marketing and Communications Data may include your preferences in receiving marketing communications from us and our third parties and your communication preferences.
      •	Financial Data may include your bank account and payment card details.
      •	Transaction Data may include details about payments between us and other details of purchases made by you.
      We may also process Aggregated Data from your personal data but this data does not reveal your identity and as such in itself is not personal data. An example of this is where we review your Usage Data to work out the percentage of website users using a specific feature of our site. If we link the Aggregated Data with your personal data so that you can be identified from it, then it is treated as personal data.
      
      Sensitive Data
       
      We do not collect any Sensitive Data about you.
      We do not collect any information about criminal convictions and offences.
      
      Where we are required to collect personal data by law, or under the terms of the contract between us and you do not provide us with that data when requested, we may not be able to perform the contract (for example, to deliver goods or services to you). If you don’t provide us with the requested data, we may have to cancel a product or service you have ordered but if we do, we will notify you at the time.
       
      3.  HOW WE COLLECT YOUR PERSONAL DATA 
       
      We collect data about you through a variety of different methods including:
       
      •	Direct interactions: 
      You may provide data by filling in forms on our site (or otherwise) or by communicating with us by post, phone, email, social media or otherwise, including when you:
      	order our products or services;
      	subscribe to our service or publications;
      	request resources or marketing be sent to you;
      	enter a competition, prize draw, promotion or survey; or
      	give us feedback.
      •	Automated technologies or interactions: 
      As you use our site, we may automatically collect Technical Data about your equipment, browsing actions and usage patterns. We collect this data by using cookies, server logs and similar technologies. We may also receive Technical Data about you if you visit other websites that use our cookies. Please see our cookie section at the end section of this Privacy Note.
      •	Third parties or publicly available sources: 
      We may receive personal data about you from various third parties and public sources inside OR outside the EU as set out below:
      
      	Hosting and analytics providers such as Google, Axandra Gmbh Strikingly and Mixpanel (via Strikingly)  
      	Search information providers such Google and Microsoft.
      	Contact, financial, transaction data from providers of technical, payment, delivery services such as Paypal
      	Identity and contact data from data brokers / aggregators such as Moz, Factual, Facebook, LinkedIn
      	Identity and contact data from public sources such as Companies House and the Electoral Register
      
      4.  HOW WE USE YOUR PERSONAL DATA  
       
      We will only use your personal data when legally permitted. The most common uses of your personal data are:
       
      •	Where we need to perform the contract between us.
      •	Where it is necessary for our legitimate interests (or those of a third party) and your interests and fundamental rights do not override those interests.
      •	Where we need to comply with a legal or regulatory obligation.
       
      Generally, we do not rely on consent as a legal ground for processing your personal data, other than in relation to sending marketing communications to you via email or text message. You have the right to withdraw consent to marketing at any time by emailing us at info@web-aviso.com  
      
      Purposes for processing your personal data  
       
      Set out below is a description of the ways we intend to use your personal data and the legal grounds on which we will process such data. We have also explained what our legitimate interests are where relevant.
       
      We may process your personal data for more than one lawful ground, depending on the specific purpose for which we are using your data. Please email us at info@web-aviso.com if you need details about the specific legal ground we are relying on to process your personal data where more than one ground has been set out in the table below.
       
      Purpose/Activity
      Type of data
      Lawful basis for processing 
      
      To register you as a new customer
      (a) Identity
      (b) Contact
      Performance of a contract with you
      
      To process and deliver your order including:
      (a) Manage payments, fees and charges
      (b) Collect and recover money owed to us
      (a) Identity
      (b) Contact
      (c) Financial
      (d) Transaction
      (e) Marketing and Communications
      (a) Performance of a contract with you
      (b) Necessary for our legitimate interests to recover debts owed to us
      
      To manage our relationship with you which will include:
      (a) Notifying you about changes to our terms or privacy policy
      (b) Asking you to leave a review or take a survey
      (a) Identity
      (b) Contact
      (c) Profile
      (d) Marketing and Communications
      (a) Performance of a contract with you
      (b) Necessary to comply with a legal obligation
      (c) Necessary for our legitimate interests to keep our records updated and to study how customers use our products/services
      
      To enable you to partake in a prize draw, competition or complete a survey
      (a) Identity
      (b) Contact
      (c) Profile
      (d) Usage
      (e) Marketing and Communications
      (a) Performance of a contract with you
      (b) Necessary for our legitimate interests to study how customers use our products/services, to develop them and grow our business
      
      To administer and protect our business and our site (including troubleshooting, data analysis, testing, system maintenance, support, reporting and hosting of data)
      (a) Identity
      (b) Contact
      (c) Technical
      (a) Necessary for our legitimate interests for running our business, provision of administration and IT services, network security, to prevent fraud and in the context of a business reorganisation or group restructuring exercise
      (b) Necessary to comply with a legal obligation
      
      To deliver relevant content and advertisements to you and measure and understand the effectiveness of our advertising 
      (a) Identity
      (b) Contact
      (c) Profile
      (d) Usage
      (e) Marketing and Communications
      (f) Technical
      Necessary for our legitimate interests to study how customers use our products/services, to develop them, to grow our business and to inform our marketing strategy
      
      To use data analytics to improve our website, products/services, marketing, customer relationships and experiences
      (a) Technical
      (b) Usage
      Necessary for our legitimate interests to define types of customers for our products and services, to keep our site updated and relevant, to develop our business and to inform our marketing strategy
      
      To make suggestions and recommendations to you about goods or services that may be of interest to you
      (a) Identity
      (b) Contact
      (c) Technical
      (d) Usage
      (e) Profile
      Necessary for our legitimate interests to develop our products/services and grow our business
      
      Marketing communications 
       
      You will receive marketing communications from us if you have:
      
      (i)	requested information from us or purchased goods or services from us; or 
      (ii)	if you provided us with your details and ticked the box at the point of entry of your details for us to send you marketing communications; and
      (iii)	in each case, you have not opted out of receiving that marketing. 
      
      We will get your express opt-in consent before we share your personal data with any third party for marketing purposes.
        
      You can ask us or third parties to stop sending you marketing messages at any time by emailing us at info@web-aviso.com  - or following any opt-out/in guidance on any correspondence at any time
       
      Where you opt-out of receiving our marketing communications, this will not apply to personal data provided to us as a result of a product/service purchase, warranty registration, product/service experience or other transactions.
       
      Change of purpose  
       
      We will only use your personal data for the purposes for which we collected it, unless we reasonably consider that we need to use it for another reason and that reason is compatible with the original purpose. If you wish to find out more about how the processing for the new purpose is compatible with the original purpose, please email us at info@web-aviso.com. 
       
      If we need to use your personal data for a purpose unrelated to the purpose for which we collected the data, we will notify you and we will explain the legal ground of processing.
       
      We may process your personal data without your knowledge or consent where this is required or permitted by law.
       
      5.  DISCLOSURES OF YOUR PERSONAL DATA  
       
      We may have to share your personal data with the parties set out below for the purposes set out in the table in paragraph 4 above:
      
      	Service providers who provide IT and system administration services such as Claranet.
      	Professional advisers including lawyers, bankers, auditors and insurers who provide consultancy, banking, legal, insurance and accounting services.
      	HM Revenue & Customs, regulators and other authorities based in the United Kingdom and other relevant jurisdictions who require reporting of processing activities in certain circumstances.
      	Third parties to whom we sell, transfer, or merge parts of our business or our assets. 
      We require all third parties to whom we transfer your data to respect the security of your personal data and to treat it in accordance with the law. We only allow such third parties to process your personal data for specified purposes and in accordance with our instructions.
       
      6.  INTERNATIONAL TRANSFERS  
      
      International transfer of data outside of the European Economic Area (EEA) is currently restricted to two international clients in the ASPAC region, with whom separate processes are in place.  Otherwise we do not transfer your personal data outside the EEA. 
       
      It is acknowledged that countries outside of the European Economic Area (EEA) do not always offer the same levels of protection to personal data and European law has prohibited transfers of personal data outside of the EEA unless the transfer meets certain criteria.
       
      Our sole third-party service provider is Strikingly LLC whom host all Steve Drury [Sole Trader] business websites alongside web-aviso web services (excluding independent marketing clients) websites. Strikingly also provide secure form data hosting and backup as part of this contracted service. Their processes can be made available by emailing info@web-aviso.com. As such their processing of your personal data will technically involve ‘a transfer of data outside the EEA’, however being US based they are expected to meet US Privacy Shield compliance too. (The Privacy Shield allows US companies, or EU companies working with US companies, to meet this requirement of the GDPR)
       
      For earlier mentioned international clients ...  Whenever we transfer your personal data out of the EEA, we do our best to ensure a similar degree of security of data by ensuring at least one of the following safeguards is implemented:
       
      •	We will only transfer your personal data to countries that have been deemed to provide an adequate level of protection for personal data by the European Commission; or
      •	Where we use certain service providers, we may use specific contracts or codes of conduct or certification mechanisms approved by the European Commission which give personal data the same protection it has in Europe; or
      •	Where we use providers based in the United States, we may transfer data to them if they are part of the EU-US Privacy Shield which requires them to provide similar protection to personal data shared between the Europe and the US.
      
      If none of the above safeguards is available, we may request your explicit consent to the specific transfer. You will have the right to withdraw this consent at any time.
      
      Please email us at info@web-aviso.com if you want further information on the specific mechanism used by us when transferring your personal data out of the EEA.
       
      7.  DATA SECURITY  
       
      We have put in place appropriate security measures to prevent your personal data from being accidentally lost, used or accessed in an unauthorised way, altered or disclosed. In addition, we limit access to your personal data to those employees, agents, contractors and other third parties who have a business need to know such data. They will only process your personal data on our instructions and they are subject to a duty of confidentiality.
       
      We have put in place procedures to deal with any suspected personal data breach and will notify you and any applicable regulator of a breach where we are legally required to do so.
       
      8.  DATA RETENTION  
        
      We will only retain your personal data for as long as necessary to fulfil the purposes we collected it for, including for the purposes of satisfying any legal, accounting, or reporting requirements.
       
      To determine the appropriate retention period for personal data, we consider the amount, nature, and sensitivity of the personal data, the potential risk of harm from unauthorised use or disclosure of your personal data, the purposes for which we process your personal data and whether we can achieve those purposes through other means, and the applicable legal requirements.
        
      By law we have to keep basic information about our customers (including Contact, Identity, Financial and Transaction Data) for six years after they cease being customers for tax purposes.
       
      In some circumstances you can ask us to delete your data: see below for further information.
       
      In some circumstances we may anonymise your personal data (so that it can no longer be associated with you) for research or statistical purposes in which case we may use this information indefinitely without further notice to you.
       
      9.  YOUR LEGAL RIGHTS  
       
      Under certain circumstances, you have rights under data protection laws in relation to your personal data. These include the right to:
       
      •	Request access to your personal data.
      •	Request correction of your personal data.
      •	Request erasure of your personal data.
      •	Object to processing of your personal data.
      •	Request restriction of processing your personal data.
      •	Request transfer of your personal data.
      •	Right to withdraw consent.
      
      You can see more about these rights at: 
      https://ico.org.uk/for-organisations/guide-to-the-general-data-protection-regulation-gdpr/individual-rights/
      
      If you wish to exercise any of the rights set out above, please email us at info@web-aviso.com 
        
      You will not have to pay a fee to access your personal data (or to exercise any of the other rights). However, we may charge a reasonable fee if your request is clearly unfounded, repetitive or excessive. Alternatively, we may refuse to comply with your request in these circumstances.
        
      We may need to request specific information from you to help us confirm your identity and ensure your right to access your personal data (or to exercise any of your other rights). This is a security measure to ensure that personal data is not disclosed to any person who has no right to receive it. We may also contact you to ask you for further information in relation to your request to speed up our response.
        
      We try to respond to all legitimate requests within one month. Occasionally it may take us longer than a month if your request is particularly complex or you have made a number of requests. In this case, we will notify you and keep you updated.
       
       10. THIRD-PARTY LINKS  
       
      This website may include links to third-party websites, plug-ins and applications. Clicking on those links or enabling those connections may allow third parties to collect or share data about you. We do not control these third-party websites and are not responsible for their privacy statements. When you leave our website, we encourage you to read the privacy notice of every website you visit.
       
      11. COOKIES   
       
      You can set your browser to refuse all or some browser cookies, or to alert you when websites set or access cookies. If you disable or refuse cookies, please note that some parts of this website may become inaccessible or not function properly. 
      
      What is a cookie?
      
      •	A "cookie" is a piece of information that is stored on your computer's hard drive and which records how you move your way around a website so that, when you revisit that website, it can present tailored options based on the information stored about your last visit. Cookies can also be used to analyse traffic and for advertising and marketing purposes. 
        
      •	Cookies are used by nearly all websites and do not harm your system. 
      
      If you want to check or change what types of cookies you accept, this can usually be altered within your browser settings. You can block cookies at any time by activating the setting on your browser that allows you to refuse the setting of all or some cookies. However, if you use your browser settings to block all cookies (including essential cookies) you may not be able to access all or parts of our site.
        
      
      How do we use cookies?
      
      •	We use cookies to track your use of our website. This enables us to understand how you use the site and track any patterns with regards how you are using our website. This helps us to develop and improve our website as well as products and / or services in response to what you might need or want.
        
      •	Cookies are either: 
      
      -	Session cookies: these are only stored on your computer during your web session and are automatically deleted when you close your browser – they usually store an anonymous session ID allowing you to browse a website without having to log in to each page but they do not collect any personal data from your computer; or
      
      -	Persistent cookies: a persistent cookie is stored as a file on your computer and it remains there when you close your web browser. The cookie can be read by the website that created it when you visit that website again. We use persistent cookies for Google Analytics.
      
      •	Cookies can also be categorised as follows: 
      
      -	Strictly necessary cookies: These cookies are essential to enable you to use the website effectively, such as when buying a product and / or service, and therefore cannot be turned off. Without these cookies, the services available to you on our website cannot be provided. These cookies do not gather information about you that could be used for marketing or remembering where you have been on the internet.
      
      -	Performance cookies: These cookies enable us to monitor and improve the performance of our website. For example, they allow us to count visits, identify traffic sources and see which parts of the site are most popular.
      
      -	Functionality cookies: These cookies allow our website to remember choices you make and provide enhanced features. For instance, we may be able to provide you with news or updates relevant to the services you use. They may also be used to provide services you have requested such as viewing a video or commenting on a blog. The information these cookies collect is usually anonymised.
      
      See our Cookie Policy here: https://www.web-aviso.com/pages/cookie-policy/
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