Google Business Profile Management Service
The single most important thing you can do to increase your local SEO ranking is to claim and optimise your Google Business Profile listing (formerly known as Google My Business or GMB listing), because this is often the first interaction many users have with your business, as Google’s search engine ranking page is becoming the new homepage for most brands. So a completed and fully optimised GBP profile is paramount to your success online. Several search engin ranking signals are related to not just having a GBP listing, but optimising it by choosing the correct categories, adding pictures, getting reviews, responding to reviews, and so on. Managing this effectively can be time consuming, which is where web-aviso can assist, by providing knowledge and experience beyond what you may consider can be achieved.
How our GBP Management Service can support your marketing
Being listed with a Google Business Profile (formerly known as Google My Business) is only the beginning of this valuable SEO stream for your website and it is still common for businesses to find themselves struggling to stand out, even when they are in close proximity to their target customers.
To maximise the impact of the free GPB service, your listing information, images and descriptions need to be kept up-to-date. You should reply to questions and reviews quickly to help enhance your online reputation. You should also take the time to write catchy Google Posts to attract curiousity and visitor attention and highlight your latest products, services, offers and updates. In short, you need to engage web-aviso services to maintain and develop your Google Business Profile listing effectively and to work alongside you and optimise your listing. Investing in this service will transform your GBP into a powerful marketing tool, attracting extra visitors and new leads, stimulate new business and helping increase your Google search rankings.
Improved Google Business Profile insights
Not only can web-aviso manage the public facing service, but use an advanced Google Business Profile (GBP) auditing platform. This is an SEO tool which monitors and quickly assesses not only the status of your Google Business Platform profile, but how it compares to your main online competitors so that you can understand what you need to do in order to improve local search performance, with actionable insights!.
Without such intelligence it’s nearly impossible to understand what you can do to beat your competition, you would need to otherwise spend hours manually researching and checking various tools to get such data, especially as Google doesn’t return much information about local search competitors ...
We can display all of your LIVE results, plus actionable insights, via a secure online reporting dashboard, which you can further tailor.
Advanced GBP audit example
- The standard Google Business Profile panel provides crucial data and insights allowing you to see the listing’s performance around clicks, calls, and other important metrics. However only three months' worth of this data is viewable in your standard GBP dashboard. At web-aviso we can let you see full 18 months' data, giving you a far better understanding of your performance over time.
- We can work with you on your target search terms, and return crucial local search metrics for your business as well as the 10 top ranking local competitors for that search term. This provides stratgic information to help you improve your business local search and presence. Even apparently simply quick fixes that are identified can make this a worthwhile service to invest in.
How to Optimise Your Google Business Profile To Improve Search Visibility ... The Secret Sauce !
Once you verify your business with Google, your Google Business Profile displays across all of Google. So now you should complete your profile as fully as possible, otherwise it will be difficult for potential customers to find and engage with your business. Important Note: Business Profiles are only available for businesses that make in-person contact with customers. When you register a new business, there might be a Business Profile for an old business at the same location. Do not try to claim it. Instead, suggest and edit to have it marked as closed. Then, you can create a new profile for your business.
Google says that when completed :
- Customers are 2.7 times more likely to consider a business reputable if they find a complete Business Profile on Google Search and Maps.
- Customers are 70% more likely to visit and 50% more likely to consider purchasing from businesses with a complete Business Profile.
Once completed the Google Business platform enables you to make use of a number of other useful business related attributes too, such as visitor information, reviews, messaging and even a mini website ! Google occasionally introduce other features and settings too.
As demonstrated above, at web-aviso we provide a full Google Business Profile Management service, so that you dont need to worry about the administration and can set-up and report on the matters of more concern to your business. To keep your Business profile at optimum potential, web-aviso regularly monitors Googles changes and applies the key business 'E. E. A. T' principles to your profile : Experience, Expertise, Authority and Trust. ... After all you can't have authoritativeness if you don't have experience and expertise ... and you can't build trust unless you have demonstrated experience, expertise and authority ! Of course E. E.A.T should be applied to your business’ website and social media as well as the Google Business Profile itself. It’s important to periodically review the business on all these platforms and have an ongoing strategy that helps them establish their experience, expertise, authoritativeness, and trustworthiness.
Experience
First off, it should be pointed out that experience doesn't necessarily equate to years of trading as a business. Certainly the experience element is a difficult factor for entry level businesses to attain for their websites, however on the basis of the dependency of the E-E-A-T principles it can be attained through taking a holistic approach to your business online presence. Experience is seen from the perspective of search quality guidelines. These factors include:
- The type of website
- How easy a website is to understand
- The quality and originality of the content
- The reputation of the content and its content creators.
A website or content creator who is seen as uniquely authoritative / go-to source for a topic will have a very high E-E-A-T rating by Google - especially where experience is the primary factor in trust.
Expertise
As a business you can’t just tell people that they are an experts in your field or industry, they need to prove it. Expertise means demonstrating a high standard of knowledge of a business, product, service or skill. This should be shown across multiple social media channels
Businesses need to demonstrate expertise in understanding what their audiences want. This can be achieved by evaluating their clients' websites and Google Business Profile listings - then answering these questions, pin pointing weaker areas then helping them fill their niche:
- Is expertise demonstrated in the information they display on their website, blogs or share on social media?
- Do their online reviews demonstrate that they have expertise in their industry?
Authoritativeness
When consumers are looking for answers, they go to the business that is an authority in that area. To become the authority, a business needs to show that they are reliable and can be trusted, which comes through by maximizing the usage of features available within a Google Business listing.
Authority status can be built up by getting consistent positive reviews, answering customer questions, publishing GBP posts and even adding optimised images to the listing.
Authority can be achieved via your Google Profile by:
- Frequently publishing posts to your Business Profile
- Encourage customers to write reviews
- Uploading current and name optimised images
Responding and adding to questions and answers
Trust
Building trust takes time, but it’s crucial - and for any client, existing and potential is at the heart of the relationship. It can be a challenge to prove trust to both potential customers as well as Google too, but it can be done. The key is to ensure that all online activity such as social media is honest, transparent and real.
Businesses must publish accurate information, respond to both positive and negative reviews – and be accessible to customers.
Online trust building can be achieved by :
- Ensuring content on your website is accurate
- Responding within a reasonable timeframe to all reviews, whether positive or negaitive
- Ensuring that all business' listings online have consistent, complete and accurate information!
