• AI Search Optimisation Audit

    web-aviso can help your business recapture its voice in AI

  • What AI Search Optimisation (AISO)

    Have you ever found yourself asking ChatGPT about businesses in your industry, only to notice your brand conspicuously absent from the conversation? Or perhaps you've scoured Perplexity for topics your blog covers, yet your competitors are consistently cited as the authoritative voices?

    If these scenarios resonate, it's a clear signal. Your competitors are likely already investing in AI Search Optimisation (AISO). This isn't just a fleeting trend; it's the critical new frontier for ensuring platforms like ChatGPT, Perplexity, Gemini, AI Overviews, and Bing Copilot don't just show your brand but actively mention it, recommend your offerings, and cite your content as a trusted, go-to source.

    At web-aviso, we understand that navigating this evolving digital landscape can feel daunting, that's why we have championed dedicated AI Search Optimisation and Generative Engine Optimisation strategies - which at its very heart lies one indispensable first step: the AI Audit.

    The AI Search Optimisation Audit

    In an era where AI is rapidly reshaping how potential customers discover, research, and choose businesses, simply optimising for traditional search engine rankings is no longer enough. You need to ensure your brand is not just discoverable but chosen when users ask smart tools for help. An AI Search Optimisation Audit is your comprehensive analysis ofhow your brand appears across these burgeoning AI-powered platforms.

    Unlike the familiar "ten blue links" of traditional search, generative AI tools craft personalised, conversational answers. They pull information from a diverse ecosystem: your website, customer reviews, media mentions, forums, and countless third-party sources. Our audit helps you precisely understand how well these intelligent tools recognise, describe, and recommend your business in response to relevant queries.

    When you start AI Search Optimisation, you need to first understand how AI platforms see your brand. You need to ‘interview’ them by asking clear, objective questions about your business and assess the accuracy of their answers - e.g., what’s right? what’s wrong? what’s missing?

    Many businesses overlook this crucial step, and the consequences are clear. We often see AI tools giving vague or incorrect descriptions of a brand, or missing key selling points, that’s an issue. If AI platforms can’t understand or confidently represent your brand, they won’t mention you in relevant answers, which means missed opportunities.

    Ai search optimisation - AISO - web-aviso

  • An AI Search Optimisation Audit at web-aviso is ... a deep dive into what makes your brand unique. We rigorously test how well AI LLM platforms grasp this, we ask the very questions you want to be found for to pinpoint critical visibility and accuracy gaps.

  • AI Audit vs. SEO Audit

    While an AI Search Optimisation Audit might sound akin to a traditional Search Engine Optimisation (SEO) audit, they serve distinct purposes, targeting different forms of digital visibility. Both audits are undeniably vital because AI Search Optimisation and traditional SEO are symbiotic, working in tandem to shape your overall digital footprint. Traditional SEO ensures you're discoverable in search engines, while AISO ensures you're chosen when users turn to intelligent tools for guidance.

  • Feature

    SEO Audit

    AISO Audit

    Purpose

    Improve rankings in traditional search engines to increase organic traffic.

    Improve visibility and accuracy in AI-generated answers to drive AI referral traffic.

    Platforms

    Google, Bing and other traditional search engines.

    ChatGPT, Perplexity, Gemini, Claude, Copilot, AI Overviews, AI Mode, and other
    generative AI tools.

    Audit Focus

    Technical SEO performance, on-page optimisation, content structure, and backlinks.

    Brand mentions, brand sentiment, topical authority, accuracy, and content quality.

    Tools

    GoogleSearch Console (GSC), Google Analytics 4 (GA4), Semrush, Moz, AHrefs, Brightlocal

  • AI Search Optimisation Audit - 6 Step Process Summary

    Our simple, yet highly effective, 6-step AI audit empowers you to understand your current standing and forge a clear path to boosting your AI visibility. Below we reveal an overview of our process. Steps 1–3: Reveals how your brand is currently seen and spoken about by AI. Steps 4–5: Uncovers the underlying reasons for your current AI positioning. Step 6: Builds a focused, prioritised action plan to address the issues and capitalise on opportunities.

  • Frequently Asked Questions - AI Search Optimisation

    Q1: What exactly is AI Search Optimisation (AISO)?

    A: AI Search Optimisation (AISO) is the process of optimising your digital presence to ensure your brand is directly mentioned, recommended, and cited by AI-powered search tools and generative AI platforms like ChatGPT, Perplexity, Google's AI Overviews, Gemini, and Bing Copilot, etc. It goes beyond traditional SEO by focusing on how AI understands and represents your brand in conversational answers.


    Q2: How is an AI Search Optimisation Audit different from a traditional SEO audit?

    A: While both are crucial for digital visibility, an SEO audit focuses on improving your website's ranking in traditional search engine results (e.g., Google's ten blue links). An AI Search Optimisation Audit, on the other hand, specifically analyses how your brand appears and is spoken about within AI-generated responses. It assesses brand recognition, accuracy, sentiment, and whether your content is being cited as a trusted source by AI tools.


    Q3: Why is an AI Search Optimisation Audit necessary now?

    A: Firstly, it is important to recognise that many internet users rely solely on AI engines and do nopt use traditional web browsers anymore. So AI LLM powered search is fundamentally changing how users discover information and make purchasing decisions. If your brand isn't accurately represented or is entirely absent from AI-generated answers, you're missing out on significant opportunities to engage potential customers at crucial stages of their buying journey. An audit helps you identify these gaps and create a strategic plan to fix them.

    Q4: What are the key outcomes of an AI Search Optimisation Audit?

    A: An AI Search Optimisation Audit by web-aviso provides a clear understanding of:

    • How AI platforms currently perceive your brand (accuracy and recognition).
    • Your brand's visibility and "AI Share of Voice" compared to competitors.
    • The sentiment and language AI tools use when describing your brand.
    • Content gaps on your website that prevent AI citation.
    • Opportunities to leverage third-party mentions for improved AI authority.

    Ultimately, it delivers a prioritised action plan to boost your AI visibility.


    Q5: How long does an AI Search Optimisation Audit take?

    A: The duration of an AI Search Optimisation Audit can vary depending on the complexity of your brand, the volume of your content, and the competitive landscape. While some initial insights can be gathered relatively quickly, a comprehensive audit that delivers truly actionable data often requires dedicated effort over several days. web-aviso ensures a thorough, in-depth analysis to provide maximum insights.


    Q6: Can I perform an AI Search Optimisation Audit myself, or should I use a professional service like web-aviso?

    A: While you can start with basic checks yourself (as outlined in the article's steps), a comprehensive and effective AI Search Optimisation Audit requires significant expertise, dedicated time, and a nuanced understanding of AI behaviour.

    A professional digital marketing company like web-aviso brings specialised tools, extensive experience, and an objective perspective to uncover deeper insights and create a truly impactful, prioritised strategy.

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