Local SEO Audit : Attain Effective Search Engine Optimisation
A Local SEO Report is vital to an effective local search strategy. It assesses your local search performance, helps identify any issues and areas for improvement to boost your local ranking.Your website SEO could be great, or it may need improvement - but either way it needs to be found - and by the right visitors. One of the most useful services we can undertake for you is an SEO audit to help identify any issues, areas for improvement, and where possible quick fixes too. We generate a tailored report which can then help you better understand your search engine postioning, also compared against your competitors and within your industry locally, or within a specific service area.
The Confusion behind SEO
Most business owners understand the importance of search visibility online, but without any real understanding there can often be many questions too. This is not helped by the fact that the best practices for search engine optimisation seem, to be changing dramatically each year due to the speed of new technologies.
At web-aviso we utilise leading marketing technology platforms which are constantly updated to test and apply both search engine and technical optimisation areas of your website. So we are constantly being informed, updating our own knowledge and increasing the precision and scope of what we can provide to help your website and business. We always recomment that begin locally so that you can determine how to develop an effective optimisation campaign that will suit the larger, global audience.
Local SEO audit process
Firstly we need to gather the right information and facts. We can either cover this on a telephone or video call or by emailing a spreadsheet for subsequent discussion.The basic information we will need to get started will include Company Name, Address and Phone (NAP) information and some other items.
We will also have a small questionset by way of completeness to give us a background on previous marketing efforts undertaken or steps taken by another on your behalf. Its always useful to have as much understanding of any potential issues and shortcuts too. Importantly we will seek to understand what primary keywords you want to rank for - as this will help us develop a strategy based on your preference is essential to your local SEO success.
Once we have this information we essentially break your audit down into several different categories which are essential to your local SEO and service area success ....
Local SEO audit focus
- Google Business Profile
- Website & landing page
- Citation analysis
- Organic link & penalty analysis
- Review analysis
- Social analysis
- Competition analysis
Combining the ouatcome of all these factors will enable us to help you develop a strategy based on an understanding of any existing problems, how to fix them and how to start to effectively compete against your competition.