• Google My Business is now Google Business Profile

    In November 2021 Google renamed its Google My Business service to Google Business Profile 

    This was part of its developing strategy to bring more local business profile management out of the Google console and directly into Google Search and Google Maps. Click button below for more details about web-aviso Google Business Profile Management service

  • In November 2021 Google renamed its Google My Business service to Google Business Profile

  • We understand that time spent managing your Google Business Profile, citations development and online reviews and reputation management could be better spent getting on with developing your physical business ! From tracking down logins to maneuvering between software and online tools you may simply find it more time efficient and resourceful to outsource it to web-aviso.

     

    Contact web-aviso today, we can discuss and tailor a plan to your requirements.
    It may well cost less, but yield far more than you expect!

  • Search Relevance
     

    How well does your business profile match what your target and potential customers are looking for? To provide accurate search results, Google needs you to provide accurate and detailed information too so that it can understand your business. So do ensure that your:

    • Business’ name is accurately listed on your Google Business profile
    • The website address is on your profile (consider listing a specific location page if your site carries unique pages)
    • Correct categories and descriptions are filled in
    • Photos and videos are taken by customers/users at the exact business location
    • Any reviews and messages are promptly being addressed

    Search Distance

     

    How far is your business from the location terms used in a user’s search? If a user does not specify a location (e.g. “digital marketing companies near me” instead of “digital marketing company in Liverpool”), Google will use the user’s location to determine which businesses to choose.

     

    So do ensure your address and phone number are clearly and accurately stated on your Google Business Profile so you are visible to your target market.

     

    Also ensure to your Google Business Profile when there are any changes in your service locations.

     

    Search engine Prominence

     

    How well known is your business? Google retrieves this information based on two factors:

     

    Online prominence: Your websites backlinks, review count, ratings, and organic seo rankings are just a few things Google looks at, to determine your business' online authority.
     

    Your offline prominence: Some locations landmarks (and even businesses, although that is quite rare now) are more prominent offline, or are seen as having no real need for a website. Google tries to reflect this offline authority by including them in initial search results .

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