How have business listings on Google changed ?
How do I add or claim my business on Google ?
How do I keep my business listing with Google up to date ?
Why having a Google Business Profile Matters
Can web-aviso help manage and develop my Google Business Profile for me ?
We understand that time spent managing your Google Business Profile, citations development and online reviews and reputation management could be better spent getting on with developing your physical business ! From tracking down logins to maneuvering between software and online tools you may simply find it more time efficient and resourceful to outsource it to web-aviso.
Contact web-aviso today, we can discuss and tailor a plan to your requirements.
It may well cost less, but yield far more than you expect!
Search Relevance
How well does your business profile match what your target and potential customers are looking for? To provide accurate search results, Google needs you to provide accurate and detailed information too so that it can understand your business. So do ensure that your:
Search Distance
How far is your business from the location terms used in a user’s search? If a user does not specify a location (e.g. “digital marketing companies near me” instead of “digital marketing company in Liverpool”), Google will use the user’s location to determine which businesses to choose.
So do ensure your address and phone number are clearly and accurately stated on your Google Business Profile so you are visible to your target market.
Also ensure to your Google Business Profile when there are any changes in your service locations.
Search engine Prominence
How well known is your business? Google retrieves this information based on two factors:
Online prominence: Your websites backlinks, review count, ratings, and organic seo rankings are just a few things Google looks at, to determine your business' online authority.
Your offline prominence: Some locations landmarks (and even businesses, although that is quite rare now) are more prominent offline, or are seen as having no real need for a website. Google tries to reflect this offline authority by including them in initial search results .
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