How well does your business profile match what your target and potential customers are looking for? To provide accurate search results, Google needs you to provide accurate and detailed information too so that it can understand your business. So do ensure that your:
- Business’ name is accurately listed on your Google Business profile
- The website address is on your profile (consider listing a specific location page if your site carries unique pages)
- Correct categories and descriptions are filled in
- Photos and videos are taken by customers/users at the exact business location
- Any reviews and messages are promptly being addressed
How far is your business from the location are terms often used in a user’s search? Also if a user does not specify a location (e.g. “digital marketing companies near me” instead of “digital marketing company in Liverpool”), Google will use the user’s location to determine which businesses to choose. So do ensure your address and phone number are clearly and accurately stated on your Google Business Profile so you are visible to your target market.
We cannot stress how important it is to ensure that you regularly review and update your Google Business Profile so that all details are current. Incorrect details may well result in some good new business being lost to yoru competitor.
See our Google Business Secret Sauce guides at the footer of this page for some PRO TIPS!
Search engine Prominence
How well known is your business? Google retrieves this information based on two factors:
Your offline prominence: Some locations landmarks (and even businesses, although that is quite rare now) are more prominent offline, or are seen as having no real need for a website. Google tries to reflect this offline authority by including them in initial search results .
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