Google Local Services Ads are different from traditional Google Ads. They are run using a different management platform, with results showing at the top of the local search results page above both the map and traditional google ads. Following initial checks, Google will display a Google Guaranteed icon next to your business - helping you you can earn the trust of new customers as a Google Guaranteed Provider, which is a fantastic and more viable opportunity for local businesses, particluarly smaller local ones who may otherwise struggle to get noticed. Read our full FAQ primer below.
Google's Local Services Ads, enable you to you can advertise your business on Google and receive qualified leads directly from potential customers. These leads can either be via direct phone calls or messages sent through your Local Services ad. You can reply to messages, track bookings and manage all your leads anytime online as well as through Google's app (available in both Android and iOS). Google local services ads are separate from traditional Google Ads. They are run using a different management platform, and typically, results show at the top of the page above both map and traditional google ads. This is a fantastic opportunity for local small businesses.
Unlike Google Ads, Google Local Services ads are based on a cost per lead. A lead is delivered via a phone call or message from the AD. You can allocate a monthly budget for the ads and spend against this. You will be notified of how much you have spent via a desktop dashboard or a phone-based app. The cost per lead varies depending on the service. At the current date of publishing a lead for a window cleaner was between £7-10. The opportunity value is in the additional leads you can generate from referrals and recommendations if you provide a great service.
Local Services Ads are available only for certain service categories currently.
Currently Google support the following list of Google Local Service Ads Categories / company types in the UK : (List current June 2023)
To check for changes and business eligibility see : GOOGLE LOCAL SERVICES ADS UPDATES
Google Ads are based on charging customers on a Pay Per Click basis, hence using the term Pay Per Click or (PPC). With Google Ads, you allocate a budget on a daily basis and your ads are shown to potential customers based on the keywords you have chosen to advertise against. You are charged each time someone clicks on your Ad even if they don’t contact you.
Google Local Services ads are different for several reasons:
Surprisingly, you don’t need a website, although this would help your credibility. All you require is a Google Business Profile so customers can leave your business reviews. These reviews and results will be included with your ads, so they are very important for your business. Having a well-optimised Google Business Profile will also help your business to perform in local searches. Your business will require at least 5 reviews.
Google Guarantee helps home service providers build a trusted reputation online. Providers with this badge go through extensive background and licence checks.
In the UK, Google requires the following business documentation:
The following checks are undertaken too:
On Local Services listings, you will find the Google Guarantee badge next to these providers.
Learn more about the Google Guarantee process here:
On average, this process takes 3–4 weeks to complete after submitting your documents.
There is a five-stage process involved in using the service ads.
You can use a mobile app to manage your ads or use the desktop dashboard.
To get started sign up here : Google Local Services Ads
Google Local Services Ads are a really interesting opportunity for local services businesses to be able to generate business on a pay-per-lead basis. The challenge is also going to be setting up accounts, dealing with Google and managing the ongoing optimisation of these services. To help businesses, web-aviso provide a cost-effective support package for local services ads users. This takes advantage of the Google management services skill sets we already have developed internally. Contact us today to find out more.
We understand that time spent managing your Google Business Profile, citations development and online reviews and reputation management could be better spent getting with developing your physical business ! From tracking down logins to manoeuvering between software and online tools you may simply find it more time efficient and effective to outsource it to web-aviso.
Contact web-aviso today, we can discuss and tailor a plan to your requirements.
It may well cost less and yield far more than you expect!
How well does your business profile match what your target and potential customers are looking for? To provide accurate search results, Google needs you to provide accurate and detailed information too so that it can understand your business. So do ensure that your:
How far is your business from the location are terms often used in a user’s search? Also if a user does not specify a location (e.g. “digital marketing companies near me” instead of “digital marketing company in Liverpool”), Google will use the user’s location to determine which businesses to choose. So do ensure your address and phone number are clearly and accurately stated on your Google Business Profile so you are visible to your target market.
We cannot stress how important it is to ensure that you regularly review and update your Google Business Profile so that all details are current. Incorrect details may well result in some good new business being lost to yoru competitor.
See our Google Business Secret Sauce guides at the footer of this page for some PRO TIPS!
Search engine Prominence
How well known is your business? Google retrieves this information based on two factors:
Online prominence: Your websites backlinks, review count, ratings, and organic seo rankings are just a few things Google looks at, to determine your business' online authority.
Your offline prominence: Some locations landmarks (and even businesses, although that is quite rare now) are more prominent offline, or are seen as having no real need for a website. Google tries to reflect this offline authority by including them in initial search results .
For more information click button below
WHAT IS SEO
LOCAL SEO AUDIT
Search Engine Optimisation
Organic SEO vs Local SEO
Off-Page SEO Guide
Local SEO Audit
Voice Search Optimisation
About Digital Marketing
Digital Marketing Strategy
Google Business Profile
Online Reviews - Reputation
Online Competitor Analysis
Digital Marketing Articles
Business NW England
Digital Marketing Liverpool
Digital Marketing Merseyside
Digital Marketing Cheshire
Digital Marketing Lancashire
Digital Marketing Manchester
Content © SJ.Drury [web-aviso] . All Rights Reserved.
web-aviso.com - digitalmarketing-liverpool.com - seo-liverpool.co.uk
Office : 4 Andrews Close. Formby. Liverpool. Merseyside. L37 2YH
Tel : 01704 834099 / 07767 343152
Email : firstname.lastname@example.org
Digital Marketing : SEO Formby I Digital Marketing Formby
Formby Events : Formby Events Parish Community website
The Academy of Interactive Visual Arts - Nominated Member
Kepner Tregoe Project Management Certified
Kepner Tregoe / Six Sigma Quality Process Management Certified