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07767343152
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web-aviso. SEO - Digital Marketing
web-aviso. SEO - Digital Marketing
  • Search Engine Optimisation 
    • What is SEO
    • Organic SEO vs Local SEO
    • SEO Competitor Analysis
    • Off Page SEO
    • Local SEO Audit
    • Technical SEO
    • Voice Search
    • Local SEO
  • Digital Marketing 
    • Local Digital Marketing
    • Digital Marketing Strategy
    • AI Digital Marketing
    • Content Marketing
    • Competitor Analysis
    • Citation Services
    • Online Reviews
    • Reputation Management
    • Google Business
    • Google Local Services Ads
  • Insights 
    • Digital Marketing Insights
    • Digital Marketing Articles
    • Competitor Research Tools
    • Local SEO Report
    • SEO Resources
    • Free Courses
    • - Digital Marketing
    • - Search Engine Optimisation
  • Print Services 
    • Publishing Services
    • Self-Publishing
    • Print Design
    • Print Folio Sample
  • …  
    • Search Engine Optimisation 
      • What is SEO
      • Organic SEO vs Local SEO
      • SEO Competitor Analysis
      • Off Page SEO
      • Local SEO Audit
      • Technical SEO
      • Voice Search
      • Local SEO
    • Digital Marketing 
      • Local Digital Marketing
      • Digital Marketing Strategy
      • AI Digital Marketing
      • Content Marketing
      • Competitor Analysis
      • Citation Services
      • Online Reviews
      • Reputation Management
      • Google Business
      • Google Local Services Ads
    • Insights 
      • Digital Marketing Insights
      • Digital Marketing Articles
      • Competitor Research Tools
      • Local SEO Report
      • SEO Resources
      • Free Courses
      • - Digital Marketing
      • - Search Engine Optimisation
    • Print Services 
      • Publishing Services
      • Self-Publishing
      • Print Design
      • Print Folio Sample
Contact
07767343152
marketing@web-aviso.com
web-aviso. SEO - Digital Marketing
web-aviso. SEO - Digital Marketing
  • Search Engine Optimisation 
    • What is SEO
    • Organic SEO vs Local SEO
    • SEO Competitor Analysis
    • Off Page SEO
    • Local SEO Audit
    • Technical SEO
    • Voice Search
    • Local SEO
  • Digital Marketing 
    • Local Digital Marketing
    • Digital Marketing Strategy
    • AI Digital Marketing
    • Content Marketing
    • Competitor Analysis
    • Citation Services
    • Online Reviews
    • Reputation Management
    • Google Business
    • Google Local Services Ads
  • Insights 
    • Digital Marketing Insights
    • Digital Marketing Articles
    • Competitor Research Tools
    • Local SEO Report
    • SEO Resources
    • Free Courses
    • - Digital Marketing
    • - Search Engine Optimisation
  • Print Services 
    • Publishing Services
    • Self-Publishing
    • Print Design
    • Print Folio Sample
  • …  
    • Search Engine Optimisation 
      • What is SEO
      • Organic SEO vs Local SEO
      • SEO Competitor Analysis
      • Off Page SEO
      • Local SEO Audit
      • Technical SEO
      • Voice Search
      • Local SEO
    • Digital Marketing 
      • Local Digital Marketing
      • Digital Marketing Strategy
      • AI Digital Marketing
      • Content Marketing
      • Competitor Analysis
      • Citation Services
      • Online Reviews
      • Reputation Management
      • Google Business
      • Google Local Services Ads
    • Insights 
      • Digital Marketing Insights
      • Digital Marketing Articles
      • Competitor Research Tools
      • Local SEO Report
      • SEO Resources
      • Free Courses
      • - Digital Marketing
      • - Search Engine Optimisation
    • Print Services 
      • Publishing Services
      • Self-Publishing
      • Print Design
      • Print Folio Sample
Contact
web-aviso. SEO - Digital Marketing
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    Free Local SEO Report

    Discover how your local business search presence compares to the local competition.

  • Free Local SEO Report

  • Grow Your Business
    with Local SEO

    Get found on Google and turn searchers into customers
    with a custom local SEO strategy designed for your business.

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  • Why do my reports show different results than I see online?

    Rank tracking data reports are often misunderstood – and it is not uncommon to be asked why the results online are different. So here is a clarification.
     
    Firstly, rank tracking is actually very complicated - as there are many factors that determine Google's search results. So by the fact of manually comparing queries you are already sending different variations of a request to Google, than the factors used by most software platforms, and so almost guaranteed to see different results every time!

    4 main factors that will affect your results:

     

    1. Location

    Did you know that your rankings can vary on every single street corner? If you search for the same location while out walking you can actually see how the local results are changing. This is what is known as impact proximity and it can noticeably effect local search results.
     

    Most rank tracking platforms works by setting a location using a special parameter called a UULE (Universally Unique Location Emulator) - which it passes to Google to say, ignore my device location settings, my GPS location settings and set the location to be this precise spot. So you can’t replicate the same location setting as the software.

     

    2. Time

    Did you know that rankings vary hour by hour? So, it’s very hard for you to assess the accuracy of the rank tracker by checking manually at, let’s say, 3 p.m., when the rank tracker ran at 2 a.m.

     

    3. IP Address & Browser History

    Another factor is just your IP address, because the rank tracking software is going to be searching from their server’s IP and your IP is going to show different results because of location, and any browser history that’s run on both of those IPs. Browser history will also impact the results.

     

    4. IP Physical Browser or Device used

    Finally, there’s even variation between different browsers. If you run the exact search for a term in Google Chrome, then run it in Firefox, you’re going to see that the results are actually different – albeit usually. slightly.

    Summary

     

    Knowing that there’s so many different signals that Google is incorporating and how they change results, makes it pretty clear that it’s very hard to validate the accuracy of a local rank tracker. It doesn’t mean that the rank tracker is not accurate, the rank tracking software is accurate at that specific moment, with those specific location settings, you just can’t exactly mirror to validate.

     

    So knowing that this variation exists, and knowing that rankings fluctuate so much, it should give you some confidence that you don’t really need to panic when you see a big ranking drop. Ideally what you really want to be doing is analysing your rankings as trends and frequently over time. Some people only track rankings monthly – but by doing so you are missing out on trends – and if you hit a blip when that report comes in, you might start to unnecessarily think it’s your website or SEO that needs changing (and cost you often unnecessarily) .

     

    So why track rankings if you can’t validate the accuracy of the software?

    Well the software IS accurate. However, you cannot mimic the exact results (just try to consider what number crunching and processing that software does!)

    It does help you identify trends over time and what’s most important is that you can identify problems and improve on your opportunities - particualry against your competitors … as what gets measured gets improved.

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Search Engine Optimisation

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Off-Page SEO Guide

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