• Free Digital Marketing Audit for UK Businesses

    Free SEO, Local Search & AI Visibility Audit

    See how visible your business really is in Google, local search and AI search tools.
    Run web-aviso’s free audit to get a Marketing Health Score, AI Search Visibility snapshot, prioritised action plan, and practical next steps in plain English.

    • No sign-up required
    • Plain-English insights, not dashboard overload
    • Includes AI search visibility signals
    • Optional done-for-you support from web-aviso

  • Run your free digital marketing audit

    Get a simple, visual report plus a prioritised action list, then the option to request a deeper, done‑for‑you audit if you want expert help. No sign up required!

  • Your website may be live, but is it actually working hard enough?

    Many businesses invest in websites, SEO, content and social media without ever getting a clear picture of what is helping, what is holding them back, and where the best opportunities sit. That problem is even bigger now that search behaviour has changed.

    People still use Google and Bing, but they also ask ChatGPT, Perplexity, Gemini, Claude, Bing Copilot and Google AI Overviews for answers, recommendations and comparisons. If your business is hard to understand, poorly structured, missing local trust signals, or simply not being cited, you can lose visibility before a prospect even clicks through to your site.

  • What you get from the free audit

    Marketing Health Score

    Get a top-level score that shows how your website is performing as a digital marketing asset. It’s a simple starting point that helps you see whether your online presence is healthy, average or under performing.

    Local SEO Snapshot

    See whether your local signals are strong enough to support visibility in your town, city or region. Ideal, for example, for our local businesses targeting Liverpool, Merseyside, Manchester, Chester, Cheshire, Lancaster, Lancashire and wider UK markets.

    AI Search Visibility

    Find out if your business is easy for AI tools to find, understand and reference. Especially useful if you want to know how your brand may appear in ChatGPT, Perplexity, Gemini or Google AI results.

    You vs Competitor

    Add a competitor's URL and compare your website position side by side. This is useful if you know rivals are showing up more frequently and you want a clearer indication why.

    Prioritised Action Plan

    Not just data for data’s sake.

    You’ll get a clear list of suggested next steps ranked by likely impact versus effort, so you can focus on what matters first.

    Cost of Inaction

    Use the built-in calculator to estimate potential monthly revenue being left on the table when visibility, conversion paths or
    search performance are weaker than they should be.

  • Where The Audit Fits In Your Overall Digital Strategy

    Many audits look at SEO in isolation. This one is built to show you how your channels work together, and where there are gaps between search, content, social and AI.


    Connects website performance with real‑world enquiries

    • See whether your website structure and landing pages make it easy for visitors to convert.
    • Understand if local searchers are finding you, or drifting to better‑optimised competitors.
    • Spot conversion bottlenecks that cost you leads, even if you’re already getting traffic.

    Bridges traditional SEO and AI search visibility

    Search is no longer just blue links on Google - AI overviews, answer engines and chatbots are increasingly recommending businesses directly.
    The audit helps you understand:

    • Whether your brand is being mentioned or cited in AI‑powered results.
    • If your content is structured and authoritative enough to be pulled into AI answers.
    • Where you might need more topical depth, clearer schemas or better third‑party references.

    Underpins smarter content and campaign decisions

    Rather than guessing which blog, campaign or social channelto push next, you can:

    • See which themes and pages already show traction.
    • Identify content gaps compared with typical UK SME competitors.
    • Plan a content roadmap that supports both classic SEO and AI visibility.

  • Is the Free Digital Marketing Audit Right For You?

    web-aviso's AISO competitor analysis is structured around five intelligence pillars, each designed to reveal a layer of your competitors' AI search advantage.

    Growth‑Focused SMEs

    If you’re an owner, director or marketing manager in a small to medium business and you want to grow without wasting budget, this audit will help you:

    • Validate that your core pages and local profiles are set up properly.
    • Decide where to put your next 3–6 months of marketing spend.
    • Get an honest view of what’s realistic, not agency hype

    AI‑Curious Enterprises

    If you’re exploring AI search, GEO and automation, but aren’t sure where to begin, the audit will:

    • Benchmark your current AI visibility versus traditional search performance.
    • Highlight technical and content foundations you need before advanced AI tactics.
    • Show you where AI‑powered analysis can save time while still needing human strategy.

    Brand‑Driven, Design‑Led Businesses

    If you care deeply about how your brand looks and feels online, the audit helps you:

    • Check that your visual polish is backed by solid search and content fundamentals.
    • See whether your brand story is consistent across your site and key platforms.
    • Understand how to combine good design with findability and conversions.

  • Run your free digital marketing audit

    Get a simple, visual report plus a prioritised action list, then the option to request a deeper, done‑for‑you audit if you want expert help. No sign up required!

  • Common Digital Marketing Mistakes this Audit Flags Early

    Chasing channels instead of strategy

    Many businesses jump into SEO, social or AI tools because they 'should', without checking if the foundations are in place.
    Your audit reveals whether you’re building on sand, so you can fix the basics before you scale.

    Over‑relying on automated tools

    Free tools can give scores, but not context. Our audit is built to bridge automated checks with human‑level thinking, highlighting what actually matters for your type of business in the UK.

    Ignoring AI search and citations

    You might rank acceptably in Google, yet be invisible in AI overviews and answer engines.

    The audit shows whether you’re showing up where modern customers look and ask questions, not just on traditional result pages.

    Beautiful sites that don’t convert

    Design‑led businesses often have polished websites that quietly leak enquiries.
    The audit quickly flags missing trust signals, weak CTAs and confusing journeys that cost you real revenue.

  • Why Organisations Choose web‑aviso after their Free Audit

    • Established in 2004 with a focus on SMEs and regional UK brands - you’re not a test case.
    • Agency‑level expertise without agency‑level overheads, keeping digital strategy commercially realistic.
    • An unique blend of SEO, content, design, print and publishing, so your online and offline brand stay consistent.
    • Commitment to sustainability with a solar‑powered office, which resonates with many modern businesses.

    If you like what the free audit reveals, you can upgrade to a full, hands‑on digital marketing audit and roadmap tailored to your sector, region and growth goals.

  • Free Digital Marketing Audit – Frequently Asked Questions

    What is included in your free digital marketing audit?

    Our free audit covers technical SEO basics, on‑page optimisation, content and topical authority, local and citation signals, AI search readiness and conversion elements on your key pages

    How is your audit different from a standard free SEO audit tool?

    Most free tools focus purely on SEO scores. Ours looks at your overall digital presence – search, content, AI visibility and brand signals - and explains the findings in plain UK English, with business‑focused actions.

    Do I need any technical knowledge to understand the report?

    No. The report is written for owners and marketing managers, not developers. We translate technical points into clear, commercial implications and next steps.

    Will the audit help with AI search and tools like ChatGPT or Perplexity?

    Yes. The audit includes an AI visibility and GEO readiness snapshot,showing how well your current content, structure and citations support, AI answer engines and overviews.

    Is there any obligation to work with web‑aviso afterwards?

    No. The free audit is genuinely free and no‑obligation. If you’ld like help implementing the recommendations, we can discuss paid, in‑depth audits and ongoing support, but that’s entirely up to you

    Why are web-aviso giving their expertise away?

    As a digital marketing agency, our success is built on transparency and results. We believe that once you see the data-driven gaps in your current strategy, you’ll understand the value of a partner who knows how to close them. It’s our way of showing - not just telling - what we can do for your ROI.

    How accurate is a free audit compared to a full, paid audit?

    The free audit gives you a high‑level, directional view of your digital marketing health. A full audit dives into deeper technical diagnostics, analytics data and competitor modelling, which naturally offers more nuance and detail.

    Who gets the most value from this kind of audit?

    Typically growth‑focused SMEs, AI‑curious larger organisations and brand‑driven businesses who want a clear, honest picture of their digital performance before committing more budget.

  • AI search optimisation, SEO and digital marketing consultancy. Formby. Liverpool. Est. 2004

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