• web-aviso. SEO and Digital Marketing. Liverpool

    Free Digital Marketing Courses

  • Free Digital Marketing Courses and Training

    web-aviso have prepared this list of free digital marketing courses ranging from foundational to advanced learning in part to assist staff who maintain an involvement with digital marketing aspects of a business website and are looking for course content provided by reputable organisations. As a digital marketing specialist it is critical to keep informed, updated and educated, especially as it is a technology related industry, and there is no replacement for ongoing learning and participation in such courses.
     
    Overall digital marketing is not as dark an art as many would lead you to believe, however it is a science which requires experimentation - and it takes knowledge and experience to experiment effectively and be able to make informed and practical business decisions through the results. We believe that these course resources will enable you to establish an effective grounding before maybe taking the plunge into a lengthier academic qualification to further your career.
     
    If you have would like your course added to this resource or know of a valuable addition, do please contact web-aviso so that we can review before posting

    Google / Open University
     
    Market goods or services online.
    Learn using a series of short video tutorials and knowledge quizzes.

     

    Find how to advertise using:
    • search engine optimisation (SEO)
    • social media
    • email
    • content
    • data insights
    Certificate of completion: Yes
    Total study time: 40 hours
    Study type: Self-paced
    Cost: Free
    Related jobs: Digital marketer, market research analyst, social media manager
    Futurelearn / Accenture
    Find out how to grow your business or career using digital marketing.

     

    Learn about these marketing techniques:
    • display advertising
    • pay per click
    • search engine optimisation (SEO)
    • email marketing
    • targeting customers
    Certificate of completion: Yes
    Total study time: 4 hours
    Study type: Scheduled, no instructor
    Cost: Free
    Related jobs: Digital marketer, market research data analyst, social media manager

     

    Futurelearn / Accenture
     
    Understand the importance of mobile technology in the digital world.

     

    You will learn:
    • what is meant by 'mobile'
    • about the growth of mobile technology
    • the benefits of mobile
    • concepts to help design and build a mobile app
     
    Certificate of completion: Yes
    Total study time: 4 hours
    Study type: Scheduled, no instructor
    Cost: Free
    Related jobs: App developer, user experience (UX) designer

    Futurelearn / Accenture

    How social media can help businesses. For people who want to work in social media for a business or promote their own business.

     

    Learn how to:
    • set campaign objectives
    • identify target audiences
    • choose the right channels
    • create engaging content
    • measure success
    Certificate of completion: Yes
    Total study time: 2 hours
    Study type: Scheduled, no instructor
    Cost: Free
    Related jobs: Social media manager
    LinkedIn
     
    Collection of resources covering different skills in digital marketing.

     

    Find out about:
    • Google Analytics and Google Ads
    • search engine optimization (SEO)
    • content marketing
    • social media marketing
    • email and newspaper marketing
    Certificate of completion: Yes
    Total study time: 27 hours
    Study type: Self-paced
    Cost: Free
    Related jobs: Digital marketer, market research data analyst, social media manager

     

    SEMRush

     

    SEMRUSH are reknowned for their professional digital marketing tools. To serve their users and audience better, they have created an academy with a number of free digital marketing courses. Their courses cover all digital marketing disciplines including:

    • SEO
    • Content Marketing
    • PPC
    • Affiliate Marketing
    • Social Media Marketing

    Registration is free and upon completion of the course and the exams, you get a certification. The course material includes both Video and text and all courses are taught by reputable digital marketing professionals. They cover both basic and advanced concepts and while some courses are specific on how to use SEMRUSH, there are courses that cover general concepts like SEO fundamentals, PPC fundamentals, technical SEO, and social media marketing.

    HubSpot

     

    Hubspot are reknowned within the digital marketing industry as developing a range of tools including CRM, SEO tools, content marketing, and sales. Their Online Digital Marketing Courses cover the following topics:

    • Inbound Marketing
    • Content Marketing
    • Email Marketing
    • Social Media Marketing
    • Contextual Marketing

    Registration is Free and you get a recognised certification upon completion of the course. Besides the above courses, they also offer a number of courses (without a certification) that cover Search engine optimisation, blogging, Facebook ads, and other online marketing channels.

     

    Neil Patel

     

    Alongside teaming up with the Digital Marketing Institute to provide a professional digital marketing industry qualification, the respected digital marketer Neil Patel, also provides a valuable resource of digital marketing and SEO training materials, some of which you need to pay for via other sites! The button link wil take you to a variety of free digital marketing training worksheets, templates, videos, ebooks, guides and more to help you grow your traffic, covering everything from :

    • SEO
    • Ecommerce
    • Content Marketing
    • Social Media
    • Online Marketing
    • Conversion Optimisation
    • and more ...
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