web-aviso - search engine optimisation [SEO] There’s little point in having a great business website if it can’t be found !.
 Wikipedia : Definition of search engine optimisation
Search engine optimisation (SEO) is about achieving - and maintaining a good page position and high rank in the search engines for your website. Do be aware that some search engine optimisation agencies and software developers can use “unethical” techniques to artificially boost the search engine rankings of a website. Not only does this dilute the accuracy of web search results - but can result in getting a website banned from some major search engines - permanently
SEO at web-aviso is about enhancing your website code using best practice and “ethical” techniques - for long-term effectiveness and traffic.
Do be aware that SEO is not a fix and forget task. For any website to retain a competitive presence it needs ongoing analysis and some innovation. See also
 SEM solutions
 Ethical working code.
A brief overview of the search engine optimisation solutions web-aviso provide: Keyword research and analysis
An analysis of industry keywords and phrases
A competitive analysis to determine the most appropriate phrases SEO and marketing orientated copywriting
Pages rewritten for effective keyphrase targeting and customer conversion Titles, descriptions, tags and other “code”
Appropriate code in your website adjusted and rewritten to target the keyphrases.
Presence of correct “robots.txt”, “sitemap” and “ror” search engine documents. Search Engine Submission
Ensuring your site is listed with major search engines with correct tags, titles and coding. Directory Submission
For sites not already listed in the major directories, web-aviso will prepare keyword descriptions and submit to relevant and high ranking directories. For existing directory registrations web-aviso will check and co-ordinate corrections where needed.
Monitoring & Trend Reporting
Web-aviso can provide detailed reporting on your website activity, search engine positioning and specific keyword / phrases.
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