web-aviso : code of ethicsBeing that customers and enquirers frequently entrust us with their web pages, that may include confidential data not intended for public use, web-aviso consider it important to publicly define both their working code of ethics and a privacy policy  web-aviso wish to be point out that no specific industry standard currently exists regarding ethical code of conduct, and many web improvement & internet marketing practitioners claim a bias towards certain websites, search-engines or their customers (all are appropriate in the correct balance), and therefore it is not a uncommon practise to bend certain codes to fit their needs. This page is not to pass judgement, but simply to clarify our operational stance. web-aviso will protect the confidentiality and anonymity of its customers and enquirers with regards to privileged information and items implying testimonial support. We further agree to protect information that is not generally known, that may harm the customer if disclosed onwards. Further we will not include the publishing of such or related information without without explicit client approval. web-aviso will not intentionally break any specifically published rule of search engines or directories. Should rules and guidelines change (as they often do), web-aviso will promptly take action to comply with the changes as may apply to all customers. Where rules and guidelines are unclear, web-aviso will seek clarification and await approval from the appropriate search engine before continuing to utilise potentially harmful technology or procedures. web-aviso will not intentionally mislead, or offend a consumer. All individuals utilising a search engine to visit a site will not be misled by the information presented to or by the search engine, or harmed or offended upon arrival at the client site. This includes techniques like "bait and switch" where the client page does not substantially contain and is not clearly associated with the optimised phrase, or may be reasonably offensive to targeted visitors. web-aviso will not intentionally break any enforceable laws. Such as any deliberate or continued violation of copyright, trademark, or laws related to spamming which may exist at European or internationally (enforced) level. web-aviso will not falsely represent the content of a client site. Such as the the practice of presenting different versions of web pages to different users except where that information is altered solely to meet browser specifications and needs, sensitivity to regional factors such as language, or product specific needs. In general, ALL requests for a specific URL should be served identical HTML by the web server. web-aviso will not set unreasonable client expectations. This includes the practice of accepting more than a reasonable number of clients competing for the same keywords and implying that all will be in the top positions in the search engines. This also includes the implication that results can be obtained in an unreasonable amount of time given the known condition of the search engines, client site, and competition.
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